Featured Snippets: A Case Study

BY: Eric McGee October 20, 2020

Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More

How Virtual Study Abroad Opportunities Meet Pandemic Challenges

BY: Emma Rose October 14, 2020

COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More

Texting in the Recruitment Process – What You Need to Know to Get Started

BY: Emma Rose October 8, 2020

What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More

Beyond Benchmarks 2020 – The New State of Higher Education

BY: Nicole Hagel September 24, 2020

At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions ... Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

EducationDynamics Acquires Assets of QuinStreet’s Higher Education Vertical

BY: Eric McGee September 2, 2020

EducationDynamics has acquired the assets of QuinStreet’s higher education vertical, which includes its industry-leading network of digital publishers, and its deep portfolio of higher education related URLs. Read More

Ready to go Over the Top? Explaining OTT Marketing for Higher Ed

BY: Emma Rose August 26, 2020

OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More

Aligning Marketing, Recruitment, and Academic Experiences

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

Love to Shop? Start Shopping Your Own Team For Better Results.

BY: Eric McGee July 23, 2020

Secret shop enrollment staff at your institution of higher education to identify areas for improvement and meet enrollment goals. Read More

Privacy Laws: A Moving Target for Higher Ed

BY: Eric McGee July 15, 2020

Higher education marketers and enrollment teams struggle to keep up on state data privacy laws, avoid legal penalties, and maintain consumer confidence. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

Improve Persistence Among Enrolled Online Students

BY: Emma Rose May 6, 2020

Student retention is a pressing issue for all institutions of higher education. Keeping students enrolled maximizes Return on Investment, boosts your program’s reputation, and helps you succeed in a competitive market. The key to all ... Read More

Build Stronger Relationships Through Training

BY: Emma Rose April 16, 2020

In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More

Addressing the Post-Traditional Student Market

BY: Eric McGee April 9, 2020

Guest Appearance on The Onliners Podcast Carol Aslanian, Sr. Vice President for Aslanian Market Research, a Division of EducationDynamics, and Karina Kogan, Vice President of Partnership Development recently joined The Onliners podcast to discuss the ... Read More

Earning Google’s Position Zero

BY: Tyler Allen April 8, 2020

What Are Featured Snippets (and Why You Should Want Them) According to Search Engine Land, 50.33% of searches ended without a click on a search result, up from 43.9% in 2016. These “zero click searches” ... Read More

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